Femenist theory

Feminism and feminist theory is important in media as the media is very influential in our view of women. Laura Mulvey ,a British feminist and film theorist, developed the 'Male Gaze' theory, the theory that Hollywood assumes that the audience is masculine and then based on that assumption, portrays women in the media in a way most appealing to that audience. There are two concepts that come into play when women are portrayed based on the Male Gaze, the first being objectification, in which women are portrayed merely as object of desire, or something controllable, and the second is narcissism in which we want to be like or identify with the character or icon in the media.
Miley Cyrus is a good example of a figure in media who has been effected by the male gaze as her image in the media has transformed to become more appealing to the male gaze.