Tuesday, 5 November 2013

Target Audience

My magazines target audience will be relatively young for a classical magazine. Specifically around mid 20's-30's or possibly even younger extending to late teens. They would enjoy both old and new classical music as my magazine will focus mainly on modern classical music. My target audience might also enjoy other genres of music like indie, rock or pop, therefor my magazine will assume that the reader is fairly familiar with other genres outside of the classical genre, for example; my magazine may make references to more modern bands or other modern things. Typically classical magazines are sophisticated in their design layout and ideology, and while my magazine would be somewhat similar using formal or fairly articulate language, I want to avoid it being intimidating to someone who enjoys classical music but maybe isn't initiated with all complicated classical terms. In a sentence, it will be intelligent, but approachable.

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